Work / A custom website and full-funnel marketing for an AI agent platform for Shopify
Engineering + MarketingA custom website and full-funnel marketing for an AI agent platform for Shopify
Custom Website · 6 Landing Pages · SEO · Social · Paid · Email & CRM Automation
YepAI is an AI workforce platform for Shopify stores: AI marketing, support and operations agents that run a store 24/7.
Rope Digital built YepAI’s fully custom website in two weeks and runs its marketing: six landing pages for paid campaigns, SEO, organic and paid social, paid ads, and email and CRM automation. YepAI is an AI agent platform for Shopify stores.
Client
YepAI
Timeline
2 weeks (website)
Category
Website Development & Marketing
Result
Website in 2 weeks + ongoing growth marketing
YepAI
AI agents for Shopify
The client
About YepAI
YepAI gives Shopify merchants a team of AI agents (an AI Marketing Agent, an AI Support Agent and an AI Operations Agent) that answer customers, recover sales, create content and keep the store running around the clock. It installs from the Shopify App Store and sells on monthly plans with a free trial.
As an early-stage SaaS company, YepAI needed two things at once: a website that explains a new category clearly and converts merchants into trials, and a marketing engine to bring the right merchants to it. It chose one team to do both.
Industry
SaaS / AI
Stage
Early-stage startup
Region
Global
YepAI
Engineering + Marketing · Website in 2 weeks + ongoing growth marketing
YepAI is an AI workforce platform for Shopify stores: AI marketing, support and operations agents that run a store 24/7.
The problem
What they came to us with.
01
A new category (AI agents for Shopify) that had to be explained in seconds.
02
No website built to turn merchants into free trials.
03
No dedicated landing pages for paid campaigns, so ad traffic had nowhere specific to land.
04
Marketing spread across channels with no single owner: SEO, social, paid and email.
05
No automated nurture for trial users and leads.
Our approach
How we thought about it.
We built the website first, then the growth engine around it, so every channel sends traffic to a page built to convert, and every lead is followed up automatically.
01 / Website
A custom site in two weeks
“Think less. Stress less. Let AI agents run your Shopify store.” A fully custom build that explains the agents, shows the product, compares plans and drives free trials and demos.
02 / Landing pages
Six pages built for paid campaigns
Six dedicated landing pages, each matched to an audience and offer, so every ad lands on a page that speaks to it.
03 / Acquisition
SEO, organic social and paid
Search content and technical SEO, organic social to build the brand, and paid campaigns that send merchants to the right landing page.
04 / Retention
Email and CRM automation
Automated email flows and CRM journeys that nurture leads, onboard trial users and move them to paid plans.
The deliverables
What was built.
01 / Custom website
Homepage, product and agent pages, integrations, pricing with monthly and annual plans, case studies, FAQs and a demo booking flow.
02 / Six landing pages
Campaign-specific pages for paid traffic, each with its own message, proof and call to action.
03 / SEO
Technical SEO, on-page optimisation and content targeting Shopify merchants searching for AI support and automation.
04 / Social media
Organic social content and community, plus paid social campaigns.
05 / Paid ads
Paid acquisition campaigns pointed at the matching landing pages and measured to trial.
06 / Email and CRM automation
Lead nurture, trial onboarding and conversion sequences, automated in the CRM.
The work
See it live.
Under the hood
What we used to build it.
- Next.js
- React
- TypeScript
- Tailwind
- Vercel
- GA4
- Search Console
- Google Ads
The results
Numbers that matter.
Website, kickoff to launch
Landing pages for paid campaigns
Channels run by one team
What we learned
The honest takeaways.
Every project teaches us something. Here's what this one taught us.
Build the site and the growth engine together
Owning the website and the marketing meant every campaign had a page made for it, and every page fed the channels.
One landing page per audience
Six focused landing pages beat sending all paid traffic to the homepage: the message matches the ad, so more merchants start a trial.
Automation turns leads into users
Trial users who are nudged at the right moment convert; CRM automation does that without adding headcount.
Want results like these?