Work / Brand guidelines and a website for a limb-loss nonprofit founded by a Paralympic medalist

Branding + Engineering

Brand guidelines and a website for a limb-loss nonprofit founded by a Paralympic medalist

Brand Guidelines · Website · Donations · Grant Applications

Stronger Than You Think is a US nonprofit funding prosthetics for women and girls with limb loss, promoting water safety and supporting para athletes.

Rope Digital created the brand guidelines and website for Stronger Than You Think, the nonprofit founded by Paralympian Ali Truwit that funds prosthetics for women and girls with limb loss, promotes water safety and supports para athletes.

Client

Stronger Than You Think

About Stronger Than You Think

Stronger Than You Think was founded by Ali Truwit after a shark attack in 2023 cost her part of her leg. Through her recovery she saw how unaffordable prosthetics are and how little insurance covers. She went on to win two silver medals for Team USA at the 2024 Paris Paralympics, and set up the organisation to help others.

The nonprofit works across three pillars: prosthetic access for women and girls with limb loss, water safety education, and support for the Paralympic movement. It needed a brand and a website that carried Ali’s story with warmth and confidence, and made it easy to donate, request a grant or book Ali to speak.

Industry

Nonprofit

Region

United States

Stronger Than You Think

Branding + Engineering · New brand guidelines + website

Stronger Than You Think is a US nonprofit funding prosthetics for women and girls with limb loss, promoting water safety and supporting para athletes.

The problem

What they came to us with.

A powerful founder story with no consistent visual identity behind it.

Three distinct causes (prosthetics, water safety, para sport) that needed to read as one mission.

No single place to donate, apply for a grant, book speaking engagements or find resources.

Content needed to be accessible and inclusive, in line with the mission.

Our approach

How we thought about it.

We started with the brand, so the website had a clear, consistent identity to express, then built a site around the actions supporters and families need to take.

01 / Brand foundations

Story, mission, vision and values

We documented the brand story, mission, vision and five core values (resilience, inclusion, compassion, accessibility and community) as the basis for everything else.

02 / Identity

Logo system and rules

A circular wave mark in royal blue with primary, black and white versions, clear-space rules and incorrect-usage examples.

03 / System

Colour, type, imagery and voice

Primary and secondary colour palettes, typography and hierarchy, photographic and illustration style, voice and tone by platform, and accessibility guidance.

04 / Website

Built around the actions that matter

Donate, request a grant, book Ali to speak and access resources, all one click from the homepage, with the founder’s story front and centre.

The deliverables

What was built.

01 / Brand guidelines

A full visual manual: brand story, mission and vision, values, logo and identity, colour, typography, visual style, voice and tone, accessibility and next steps.

02 / Website homepage

Hero, a message from founder Ali Truwit, Why Give, grant requests, speaking engagements, resources, mission and FAQs.

03 / Donations

Tax-deductible donation calls to action throughout the site.

04 / Grant requests

A clear path for women and girls with limb loss to apply for prosthetic funding.

05 / Speaking engagements

A page to book Ali Truwit as a speaker for events and organisations.

06 / Accessibility

Designed for accessibility and inclusive imagery, in line with the brand guidelines.

The work